The Situation
Zane Zbranek is a fitness coach and content creator behind TrainWithZane. He'd been posting about gut health, hair recovery, and training, and one of his videos caught fire. Views were climbing. People were asking where to buy his program.
The problem: he had nowhere to send them. No website. No checkout. No way to capture the demand. Every hour without a way to buy was lost revenue.
The Bottleneck
Viral moments don't wait. Once engagement peaks, the window starts closing. Zane had the attention but no infrastructure to convert it.
He needed a landing page, payment processing, and product delivery, built fast enough to ride the wave instead of chasing it.
The core challenge: Build a complete digital sales system from scratch, fast enough to monetize a viral moment before the window closes.
What We Built
No drawn-out discovery. No weeks of planning. We scoped the work and started building the same day.
The Deliverables
The Result
The site went live while Zane's content was still gaining traction. The funnel converted immediately, with zero ad spend, zero manual follow-up, and no fulfillment work on Zane's end.
Every sale is fully automated. The buyer clicks, pays, and gets the product instantly. Zane focuses on content and coaching, and the system handles the rest.
Why Speed Mattered
Viral content has a half-life. The algorithm gives you a window, sometimes 48 hours, sometimes a week, and then it moves on. Most creators miss it because they're still figuring out their tech stack.
Simple architecture meant fast deployment. A static landing page, Payhip for payments, and a branded ebook bundled with the video. No over-engineering. Just live before the attention faded.
The takeaway: A focused landing page, the right payment tool, and a clear offer, built quickly, will always outperform a "perfect" setup that launches too late.
Tools Used
Landing page: Custom static site, conversion-focused. Payments & delivery: Payhip, with embedded checkout and digital file delivery. Digital product: Video program plus a branded 13-page Gut Healing Guide, transcribed and designed in-house. Automation: Payhip handles the full post-purchase flow, so there's no Zapier, no middleware, and no manual steps.